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IRUI Brand Board
Tipo de proyecto
Irui
Fecha
2020
Ubicación
Ecuador
Brand Board Creative Concept:
IRUI – Thrifted Fashion with a Story
This brand board defines IRUI as a Quito-based thrifted clothing brand that blends nostalgia, sustainability, and urban style. The design ethos is raw, authentic, and community-driven, mirroring the brand’s focus on "trapitos con historia" (clothes with history) and local engagement.
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