Roche

Roche, is a Swiss multinational holding healthcare company that operates worldwide. I had the opportunity to work in several areas of digital communication with Roche Ecuador. I was involved in creating awareness campaigns for lung cancer, lymphoma, and an incredible technology called Foundation Medicine, which involves genomic profiling services that provide powerful insights to help personalize treatment strategies. For all of these campaigns, I collaborated on conceptualization, copywriting, creative direction, and digital strategy.